Our philosophy

Most people care for themselves in the wrong order.

Eleven products for a face that carries nothing. A four pound tub for the part of you that carries everything.

Skin thickens where it is loaded. Your heels are not a hygiene failure — they are a record of what you stand on.

The wrong order

Care gets handed out by how photographable a body part is.

Above the ankle Eleven steps, two hundred pounds a year, and not one of those products carries your weight.
Below the ankle A cheap tub and a pumice stone from 2019, used when it gets bad enough to hurt.
So here is the honest version Feet did not get ignored because you are lazy. They got ignored because nothing about them is glamorous, and unglamorous things go last. We started at the floor because that is where the load is, and because nobody else had.

Nothing here is a criticism of the customer. It is a description of a queue.

This belongs in your wardrobe, not your bathroom cabinet.

Our positioning

This belongs in your wardrobe, not your bathroom cabinet.

  • A base layer, not a spa treatment
  • Ordinary sock outside, bonded silicone inside
  • Worn to work, not waited out in bed
  • Nobody owns one base layer

Three pairs is not a bulk buy. It is a wardrobe.

Don't take our word for any of this. Take your sock off.

The sock test

Don't take our word for any of this. Take your sock off.

  • Cream on tonight, exactly as you always do
  • Your normal socks over the top
  • An hour later, look at the sock
  • That patch is your cream, not your skin

Same cream. Same eight hours. One sock drank it.

Our ethos

Six things we believe.

We have no active ingredient, so we cannot add anything to your routine. We built the brand around taking things out of it instead.

  1. We don't sell you a stronger anything.

    The problem was never the cream.

  2. Bring what you already own.

    We are the only foot brand with no interest in replacing your bathroom shelf.

  3. Care should cost you time once, not every night.

    Anything that runs on willpower gets abandoned by night four.

  4. We start at the floor.

    The parts of you that carry the most get looked after last.

  5. Nothing in the lining. That's the point.

    No oils, no botanicals, nothing to wash out, nothing to run out of.

  6. We'd rather you needed less of us.

    Three pairs is a year, and we print when it wears out.

The short version

What we will not do.

A list of what a brand wants is easy to write. This is the other list.

Six refusals

  • No subscription on the main product. Ever.
  • No pumice, no scrub, no peel — we will not sell you the thing that makes it grow back thicker.
  • No fragrance, no dye, no botanical infusion.
  • No clinically proven, no lab coats. We make clothing and we will keep saying so.
  • No free guide with a price printed next to it.
  • We print the working life on the pack instead of letting you find out in month four.

Every line here is already true of how this shop is set up today. None of it is a plan.

Why we made this and not a cream

Strangers who never read each other all reached for cling film.

Beauty forum “Aquaphor, plastic wrap, then socks over the plastic wrap.”
Skin-condition forum “Wrapping your feet in plastic wrap. Then cover with a sock.”
Running forum · 203 upvotes “Coconut oil, a bag over them, socks on, overnight.”

Nobody needed convincing that occlusion works. They needed it to stop being kitchen roll and a carrier bag. We made the cling film into a sock you can wear to work.

Haider Jafri and Muhhamed Duraq, the founders of Solen Base

The two of us

Why we started Solen Base.

We both saw the same thing: the part of the body that carries us all day, looked after last. Family and friends around us struggling with poor foot skin health, kept from the things they loved, whether that was work, running, or just feeling confident enough to take their socks off at home.

Then we saw the measures they were taking to fix it. 40% urea creams. Cling film wrapped around their feet. We had enough, and we wanted to find a solution that got them back into a routine.

That is how Solen Base was born.

Haider Jafri & Muhhamed DuraqFounders · Solen Base

Holding ourselves to it

The parts that are easy to promise and harder to do.

  • Active ingredientsNone
  • Infused oilsNone — nothing washes out
  • Fragrance, dye, latexNone
  • The creamYours. We do not sell one
  • Working life3–6 months of daily wear, printed
  • SizingOne size, UK 4–10.5 · Women & Men
  • What it isA textile accessory
  • What it is notA cosmetic or a medical device

Occlusion changes how much of a topical your body takes in. That is why the limits are printed on the product page rather than buried in a policy.

  • Window14 nights from delivery
  • ProcessReply to your order email
  • RefundSame day, no return
  • KeepEverything, including the free sleeve

There is no discount code on this site, because a discount is what a brand offers when it does not believe the product will hold. A refund is what it offers when it does.

  • Own manufacturingNot yet — we say so rather than implying otherwise
  • US delivery timesBeing confirmed
  • Lab-tested transfer figuresIn progress, and we will publish the method

We would rather leave a gap on this page than fill it with something we cannot show you.

Fourteen nights. Then decide.

Not visibly softer? Keep the socks and the wash bag, and we refund you in full.

Shop the kit — from £25
  • Free UK delivery
  • No subscription
  • UK 4–10.5 · Women & Men
  • Vegan

A textile accessory, not a cosmetic or a medical device. Fourteen nights from delivery, one claim per household.