5 Questions People Type at Midnight About Their Foot Cream, Answered

Everyone searches this at midnight. You are not the only one lying there with a phone and a tube on the bedside table.

Here are the questions, in order, and the one answer that covers all of them.

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Visibly softer heels in fourteen nights, or keep everything and we refund you in full.

1. Why does my foot cream stop working?

Because it is not on your foot. See question two.

Creams do not wear out. What changes is the novelty: the first week you are careful, you do it every night, and you notice. Then the results stall, because the conditions never changed. The cream is still spending most of the night somewhere other than your heel.

2. Why does my foot cream end up in my socks?

Cotton pulls moisture off skin, including the cream you just put there. This is the question nobody asks, and it answers the rest.

Cotton fibres wick. They draw liquid in and spread it along the knit, which is why they feel dry against your skin in summer. Over cream, that means the sock takes it off you and keeps it, and the heel is left with a thin film for a while, then nothing.

3. Does cling film on feet overnight actually work?

Yes, because plastic seals. It stops the sock taking the cream. It just cannot come to work with you.

Covering skin is a real technique, called occlusion. It slows the water leaving the skin and holds whatever is on it in place. The film is the right idea in the wrong material: hot, noisy and never there on the nights you are tired.

See the Day Sock

Visibly softer heels in fourteen nights, or keep everything and we refund you in full.

4. Why do my heels keep coming back?

Because nothing ever kept the cream on long enough.

Heels carry the body's weight all day and have no oil glands of their own, so they dry and thicken constantly. Files and peels take the thickness off; they do nothing about the dryness. Unless the skin is kept holding water, it goes back to where it was.

5. So what keeps the cream on?

A sock with a bonded inner face that does the cling film's job. Your own cream, kept on the heel, under your shoes.

Silicone does not absorb, so the cream stays where you put it, and because it is a closed toe sock it goes to work with you. The hours you are on your feet become the hours the cream is working.

How it works

1. Cream on in the morning.
2. Day Sock on.
3. Put the phone down.

A textile accessory, not a cosmetic or a medical device.