4 Ways This Is Not the Sock You Already Own (Including the One That Is a Limit)
Fair question. It looks like a sock. Three construction facts and one printed limit make it a different object.
Fair question. It looks like a sock.
It is a sock. Here are the four things that make it a different one, including the one most brands would leave out.
Visibly softer heels in fourteen nights, or keep everything and we refund you in full.
1. Bonded silicone across the whole footbed

Not a gel pad glued to the heel. That design peels off in the drum after a month and fills other brands' review pages.
Turn your own sock inside out and you will see knit, which is a web of fibres built to soak up moisture. Turn the Day Sock inside out and the whole footbed and heel is a smooth bonded face that soaks up nothing. From the outside they look the same. From the inside, one of them drinks your cream and one of them holds it on the skin.
2. A closed toe

So it goes under a work shoe and does its job through the day, instead of being a bedroom item.
That is the difference between a product you use when you remember and a sock you put on every morning because you were getting dressed anyway.
3. A stated wear window

Trapping heat inside a closed shoe for long stretches is something foot guidance warns about, so the wear window is printed on the pack.
Covered skin holds moisture, which is the point, but skin covered for too long in a warm shoe can go soft and white and start to break down. So the Day Sock is for the working day, on in the morning and off in the evening, not round the clock and not overnight on top of a day's wear. We would rather tell you the limit than have you find it.
Visibly softer heels in fourteen nights, or keep everything and we refund you in full.
4. A working life, printed

Three to six months of daily wear. It is a textile and it wears out. We would rather tell you now.
Washed after every wear, at 40, in the mesh bag, it keeps its coating for months. It is not a forever product and we are not going to pretend it is.
How it works
- Cream on in the morning.
- Day Sock over it, shoes on.
- Off at six. Wash at 40 in the mesh bag.
The offer
-
One pair · £25
your choice -
3 pairs · £55
Most chosen · Night Sleeve (£14) and mesh wash bag (£8) free · save £42 · about 15p a night -
5 pairs · £89
everything, twice over
Why now: fourteen nights is enough to see whether it is just a sock.
Visibly softer heels in fourteen nights, or keep everything and we refund you in full.
Free UK delivery · No subscription · Machine washable at 40 · Working life 3 to 6 months
A textile accessory, not a cosmetic or a medical device.
Same cream. Fourteen nights. A sock that cannot drink it.
Shop the kit — from £25